I'm Nik Herga. I run Meta and Google ads, do emails and flows in Klaviyo, and create landing pages. Ecommerce and lead-gen, from first-euro tests to five-figure months.
Nik HergaMeta & Google ads · Email · Conversion
I work directly. The person you talk to is the person inside the ad account.
Ads, email, landing pages, and the copy for all of it. They work best together.
Account structure, testing cadence, creative iteration and budget allocation. I build accounts that can be read: clean naming, isolated tests, one variable at a time, and attribution windows that match across ad sets so the comparison means something. Ecommerce and lead-gen both.
Prospecting & retargeting · Creative testing · Account audits · Scaling
Flows, campaign calendars, segmentation and deliverability. Revenue from a list you own, not a feed you rent. Built to still be opening months after launch, not just in week one.
Welcome & cart flows · Campaign calendar · Segmentation · Deliverability
Offer, page and funnel. Designed to be measured, then corrected against what the data says, not what the template promised.
Offer design · Page builds · Funnel audits
Ads, pages and emails written to a brief and a brand voice, not to a swipe file. Localised for new markets with native review rather than machine translation. A mistranslated product name costs more than the copy ever did.
Ad copy · Email copy · Creative briefs · Localisation
Different products, different currencies, wildly different budgets. The interesting part is how much of it rhymes.
Across Meta and Google, from first-euro test budgets to accounts spending five figures a month. Different ceilings, same discipline: spend it where it comes back.
Every inhabited one. Different languages, currencies and buying habits, and a lot of the same human behaviour sitting underneath all of it.
Campaigns and automated flows in Klaviyo: welcome, cart, win-back, post-purchase, and the calendars that hold them together.
Cumulative across the accounts I've worked on. Client names left out here on purpose. Happy to go through any of it properly.
Reach, impressions and engagement are useful as diagnostics, but they aren't the point. I'd rather report one number that pays the bills than five that look busy.
What worked somewhere else is a hypothesis, not a plan. I read what an account is doing before importing anyone's playbook, including my own.
Nothing gets lost in a handover, and you always know who made the change. A fix takes an afternoon, not a sprint.
A project, a question, or just an introduction. All of it is welcome. Book a call if it's easier to talk, or write to me on whichever channel you already use. I read and answer everything myself.
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